The internet reputation repair program was initiated because an unknown (anonymous) reputation assailant had posted negative (and untrue) information on a site called RipOffReport.com. RipOffReport is a website that anyone can use to post defamatory information about anyone else anonymously.
This is an example of a high-profile company has reached a level of maturity and success where the emergence of online detractors is inevitable. Small missteps take on the aspect of mountainous problems as competitors and sensationalists focus only on the negative. We turned it around.