Defenders of Online Perception
Anyone can destroy your reputation online, you need a guardian against reputation damage. Someone to act as protector against current and future reputation attacks. Internet Reputation Management is your ally against future online reputation threats and current reputation problems.
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Defensive Reputation Management
Active/Defensive reputation problems occur when an attacker continues to post negative information – the freshness of the information makes reputation problem solving more of a challenge.
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Defensive Reputation Management (Passive)
Defensive reputation issues often take the form of negative reviews, blog comments, court documents, or journalism. The difference between an active reputation problem and a passive one is whether it is happening now, or is a lingering problem from the past.
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