94% of people do research before buying. When researching online most people start with a big search engine like Google.
How often do you keep looking for something after you’ve found it? Most people don’t even scroll to the bottom of the page, let alone clicking to the next page in search results.For online reputation management this means that by controlling the first page of search results you can control the message for about 85% of people searching for you online.
As mentioned above, most people don’t scroll down. Information that requires scrolling is considered ‘below the fold’. From a reputation management standpoint, that means that control of the top three search results can enable you to manage the perception of 80% of the people searching for your product or service.
The top search result gets the vast majority of attention. For internet reputation repair and protection it is important to control the top positions not only due to clicks, but because most people don’t scroll down.