Learn about internet reputation management, important considerations, statistics, and how online reputation is managed properly.
> We Change the Way People and Companies are Perceived Online
> We Change Search Results in Your Favor
> We Put Good News on Page One and Push Negatives Back
> We Engineer Relevant Content People and Search Engines Appreciate
How It’s Done
We create relevancy networks. Networks of meaningful, helpful content like websites, review pages, charity information, press releases, social media profiles and more. Those networks of content are interconnected – they interconnect like this:
Great Content
Internet Reputation Managment™ creates great content, or partners with others (like PR companies, advertising agencies, and other strategic entities) who create it. Relevant content augments positive content that may already be online. Examples of content we promote in search results include:
- Press Releases
- Charity Mentions
- Positive Reviews
- Affirmative News Articles
- Company Websites
- How-To Videos
- Images
- Positive Blog Posts
- Campaign Materials
- Social Media Profiles
Why We Do It
With today’s technology, all those years spent building your business’ reputation can be undone in a blink. Content that can negatively impact—or even slander—you ranges from news articles and word-of-mouth on social media to forums, blogs and, yes, reviews. And that costs. Companies from Coca-Cola to United Airlines have lost millions because their reputation protection wasn’t robust enough to deflect online criticism. As search engines get better and better—and information gets indexed faster and faster—people can more easily than ever find content that undermines your credibility or that of your business, services or products. And boy, are they looking!
The Reputation Management Process
Internet Reputation Managment™ provides custom solutions for companie and agencies. Our process is segmented into four phases:
- Setup
- Development
- Promotion
- Improvement
What to Expect
When a project begins, positive information tends to begin appearing at the bottom of the first page of search results. Some existing content will appear above the negative. Over time, the positive search results below the negative will begin to overtake the negative itself – suppressing it. Depending on the relative strength of a negative search result and the resources applied to the project, the negative will soon begin to fall off the page. Here is an example of how the downward progress of a suppressed negative acts over the life of a project:
More Important Than Ever
Google and other search engines have become so all-important that people barely make a move without first doing a search. Research shows that:
- 92% do research before making a purchase
- 70% of people trust the opinions of strangers
With the power of online anonymity a person with a grudge can wield an immense amount of power over you. You may not even know about online content that’s hurting you. That’s not surprising considering the explosion of online websites where corporate- or business-related information—or misinformation—is shared.
Review Sites are Huge Influencers
Independent research confirms the fact that review sites influence consumer behavior. And now that people have discovered the power of the post (especially when they don’t even have to sign their names to what they write), this review phenomenon isn’t going away any time soon.
Controlling What is Seen About You Online
The top three to positions on a search result page are called search results that are ‘above the fold’. In other words, no scrolling is necessary to see these results. By simply controlling the top three results on the very first page of a search, you can manage the perceptions four out of every five people searching for you, your business, your services or your products. The fact is that 80% of those doing Internet searches only look at the top three results—85% only check the first page and 35% click on the top result. Why would they look further if they’ve found what they wanted?
The Job of Reputation Management
Our job is to make sure that the information at the top of their search works for you rather than against you. Our personalized online reputation services promote true, positive information about you and your brand. By identifying positive search results and aggressively promoting them over time, the first page of search results changes to reflect the best information possible. Then we take care the remaining 15% of your problem.
Reputation Management for Politicians, Companies and Small Businesses
Whether you’re an executive, the owner or manager of a company, a health professional, a politician or simply an individual looking to move up the career ladder, you can’t afford not to ignore either your reputation protection or your online reputation management. Ready to find out more? Give Internet Reputation Managment™ a call at 1-800-889-4812 to see how we can help you.